Explore Rochester is a community based organization in Rochester, NY that actively strives to connect people with people and people with place in a city that is in the midst of a creative and cultural renaissance. Using weekly Instagram takeovers to allow members of the community to share their perspective; Explore Rochester works to shine an honest and personal light on the people and places within Rochester. Explore Rochester utilizes Instagram, along with in-person "#ROCstameet's" and local business partnerships to grow community. It is a facilitator of connection and an avenue for expression regarding the current state of our city and its inhabitants. As Co-Founder and Designer, I was tasked with creating an overall voice for the organization as well as all visuals associated with the brand.